What is your IKIGAI?

Japanese people often use a concept called ikigai. Ikigai is central to finding one’s satisfaction and meaning in life. The straight forward translation of ikigai is “reason for being.”
Ikigai is certainly not tied just to financial status. It’s what puts a smile on your face when you wake up in the morning and keeps you motivated all day. Ikigai doesn't need to be a large "thing", it's all about enjoying the little things in life. A warm morning sun in your face, the birds whistling their song,...


The Western world translated the ikigai way of life into underneath displayed circles. Around this Western ikigai concept a coaching strategy has been build. For a lot of people finding their ikigai can be a long process that requires deep reflection into their wants and needs in all areas of their life.

Japanese writing: IKIGAI

Japanese writing: IKIGAI

Western translation of the Japanese ikigai way of lifeWestern translation of the Japanese IKIGAI lifestyle